Mobile Internet Services in Europe and USA: Initiatives to Drive Adoption and Usage

| Point de vue

Key Initiatives to Drive the Uptake of Mobile Internet. Issue 30, Telecom & Media Insights

Less than 15% of European and US mobile consumers use mobile Internet services
regularly, significantly lower than leaders such as Japan which has a corresponding
penetration rate of almost 90%. Moreover, growth in mobile Internet penetration
in the two geographies has been slow recently. We believe that operators in Europe
and US can enhance their mobile Internet offerings and stimulate adoption by pursuing
certain key initiatives.

In this report, Capgemini’s TME Strategy Lab suggests operator strategies that
would help in stimulating the uptake of mobile Internet services in the respective
markets. The study also identifies areas where operators need to collaborate with
various stakeholders such as device vendors and major online players to enhance
their offerings in order to boost adoption as well as usage of mobile Internet.