Outside-In: A Radical Change in Business use of Technology

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Monthly Technology Brief – November 2011

Nine Distinctive Ways Technology is Changing Business
A number of change factors in technology and its use are visible to us all. The increasing number of iPads and the ubiquitous use of Smartphones are obvious aspects, as is the rise in solutions delivered by Salesforce.com, and of course, the interest in Mobility. These factors are together bringing about a radical change in the way technology is being used by an Enterprise to engage their ‘front office’ staff with their customers, suppliers and markets. This month the Techno Brief outlines how this radically new market for technology transforms the front office, as well as providing the usual round-up of industry news.