The Impact of the Internet on Buying Behavior in Financial Products and Services

| Point de vue

Major findings on the behavior governing online financial purchases.

In the space of 18 months, has behavior governing online purchasing of financial products and services seen a gradual development or a radical change? Has supply aligned itself with demand? What directions have web users and bank directors headed in? In what respects do they agree and disagree? These are all questions examined by this overview of new trends and their impacts.